Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With a refreshing lavender scent made with 100% essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Fresh Lavender scent!

At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations.

Water, Laureth-6 (plant-derived Cleaning Agent), Glycerin (plant-derived Enzyme Stabilizer), Caprylyl Decyl Glucoside (plant-derived Cleaning Agent), Sodium Oleate (plant-derived Anti-foaming Agent), Propylene Glycol (synthetic Processing Aid), Protease Enzyme Blend (plant-based Soil Remover), Sodium Chloride (mineral-based Viscosity Modifier), Amylase Enzyme Blend (plant-based Soil Remover), Mannanase Enzyme Blend (plant-based Soil Remover), Benzisothiazolinone (synthetic Preservative), Methylisothiazolinone (synthetic Preservative), Fresh Lavender Scent: Acacia Decurrens (mimosa) Flower Extract (plant-derived Fragrance), Citronellol (plant-derived Fragrance), Lavandula Angustifolia (lavender) Oil (plant-derived Fragrance), Lavandula Hybrida (lavandin) Oil (plant-derived Fragrance), Mentha Viridis (spearmint) Leaf Oil (plant-derived Fragrance), Pelargonium Graveolens (geranium) Flower Oil (plant-derived Fragrance), Pogostemon Cablin (patchouli) Oil (plant-derived Fragrance), Prunus Amygdalus Dulcis (sweet Almond) Oil (plant-derived Fragrance), *linalool And Geraniol Are Components Of These Fragrance Ingredients

How To Use: Pop the cap. Flip upside down. Squeeze firmly into dispenser or washer until liquid stops - the EasyDose cap measures for you! Flip, close the cap and store upright. Septic safe. 1 firm squeeze = medium loads. 2 firm squeezes = heavy loads. 66 loads as measured to medium dose (1 squeeze / 0.35 fl oz / 10.3 mL). Safe when used as directed. Earth Friendly Tip: Try washing on the cold setting, and consider line drying.